[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hass.cz\/bez-seo-poradenstvi-se-v-dnesnim-virtualnim-obchodnim-prostredi-neobejdete\/#Article","mainEntityOfPage":"https:\/\/www.hass.cz\/bez-seo-poradenstvi-se-v-dnesnim-virtualnim-obchodnim-prostredi-neobejdete\/","headline":"Bez SEO poradenstv\u00ed se v dne\u0161n\u00edm virtu\u00e1ln\u00edm obchodn\u00edm prost\u0159ed\u00ed neobejdete","name":"Bez SEO poradenstv\u00ed se v dne\u0161n\u00edm virtu\u00e1ln\u00edm obchodn\u00edm prost\u0159ed\u00ed neobejdete","description":"V\u011bt\u0161ina podnikatelsk\u00fdch subjekt\u016f pova\u017euje webovou prezentaci za kl\u00ed\u010dovou, pochopiteln\u011b je pro n\u011b d\u016fle\u017eit\u00e9, aby se o nich z\u00e1kazn\u00edci dozv\u011bd\u011bli. Um\u00edstit firmu na p\u0159edn\u00ed pozice vyhled\u00e1va\u010d\u016f a udr\u017eet ji tam co mo\u017en\u00e1 nejd\u00e9le je pr\u00e1ce pro specializovan\u00e9 firmy, kter\u00e9 se zab\u00fdvaj\u00ed SEO poradenstv\u00edm. Jak\u00fdch chyb se lid\u00e9 v t\u00e9to souvislosti dopou\u0161t\u00ed nejv\u00edce? \u00b7 Odkazy by nem\u011bly...","datePublished":"2018-05-16","dateModified":"2018-05-16","author":{"@type":"Person","@id":"https:\/\/www.hass.cz\/author\/#Person","name":"","url":"https:\/\/www.hass.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hass.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hass.cz\/wp-content\/uploads\/img_a317714_w2684_t1528531936.jpg","url":"https:\/\/www.hass.cz\/wp-content\/uploads\/img_a317714_w2684_t1528531936.jpg","height":0,"width":0},"url":"https:\/\/www.hass.cz\/bez-seo-poradenstvi-se-v-dnesnim-virtualnim-obchodnim-prostredi-neobejdete\/","about":["Spole\u010dnosti"],"wordCount":535,"articleBody":"    V\u011bt\u0161ina podnikatelsk\u00fdch subjekt\u016f pova\u017euje webovou prezentaci za kl\u00ed\u010dovou, pochopiteln\u011b je pro n\u011b d\u016fle\u017eit\u00e9, aby se o nich z\u00e1kazn\u00edci dozv\u011bd\u011bli. Um\u00edstit firmu na p\u0159edn\u00ed pozice vyhled\u00e1va\u010d\u016f a udr\u017eet ji tam co mo\u017en\u00e1 nejd\u00e9le je pr\u00e1ce pro specializovan\u00e9 firmy, kter\u00e9 se zab\u00fdvaj\u00ed SEO poradenstv\u00edm. Jak\u00fdch chyb se lid\u00e9 v t\u00e9to souvislosti dopou\u0161t\u00ed nejv\u00edce? \u00b7 Odkazy by nem\u011bly b\u00fdt formou \u201eklikni zde\u201c, \u201ev\u00edce zde\u201c atd. Je p\u0159ekvapiv\u00e9, kolik webov\u00fdch str\u00e1nek zam\u011b\u0159en\u00fdch na kontakt se z\u00e1kazn\u00edky, tahle ne\u0161vary st\u00e1le pou\u017e\u00edv\u00e1. Sou\u010d\u00e1st\u00ed optimalizace by m\u011blo b\u00fdt tedy i za\u0159azen\u00ed odkaz\u016f do textu p\u0159irozenou plynulou formou, kdy je odkaz veden p\u0159\u00edmo z kl\u00ed\u010dov\u00e9ho slova, nap\u0159. obchodn\u00edci s obuv\u00ed mohou pou\u017e\u00edt bl\u00ed\u017ee specifikovan\u00e1 slova \u201esand\u00e1ly, \u017eabky, zdravotn\u00ed pantofle\u201c apod. \u00b7 Nezapom\u00ednejte na optimalizaci fotografi\u00ed. Ka\u017ed\u00e1 z nich by m\u011bla b\u00fdt opat\u0159ena tagem \u201ealt\u201c, kde k n\u00ed p\u0159ipoj\u00edte textov\u00fd popisek. Optimalizace fotek na webu tvo\u0159\u00ed pom\u011brn\u011b zna\u010dnou \u010d\u00e1st \u00fasp\u011b\u0161n\u00e9ho SEO. \u00b7 Pro snaz\u0161\u00ed indexov\u00e1n\u00ed vyhled\u00e1va\u010d\u016f pou\u017e\u00edvejte p\u0159i odd\u011blov\u00e1n\u00ed slov v adres\u00e1ch z\u00e1sadn\u011b poml\u010dky a vyh\u00fdbejte se podtr\u017e\u00edtk\u016fm. Tento zlozvyk aplikuje na webov\u00fdch str\u00e1nk\u00e1ch \u0159ada zku\u0161en\u00fdch administr\u00e1tor\u016f unixov\u00fdch (linuxov\u00fdch) syst\u00e9m\u016f, tam toti\u017e podtr\u017e\u00edtka tvo\u0159\u00ed z\u00e1klad v\u00edceslovn\u00fdch n\u00e1zv\u016f soubor\u016f. \u00b7 Vhodn\u00e9 je vypnout \u201eSession ID\u201c, kter\u00e9 je automaticky p\u0159en\u00e1\u0161eno v adrese URL, a ponechat jej pouze v cookies. \u00b7 Pokud m\u00e1te vytvo\u0159en web v n\u011bkter\u00e9m z redak\u010dn\u00edch syst\u00e9m\u016f, vyu\u017e\u00edvejte vlastnost\u00ed tzv. \u201esticky posts\u201c. Jsou to jak\u00e9si \u201enalepovac\u00ed\u201c blogov\u00e9 p\u0159\u00edsp\u011bvky, kter\u00e9 vypom\u00e1haj\u00ed udr\u017eet webov\u00e9 str\u00e1nky aktu\u00e1ln\u00edmi. B\u011b\u017en\u011b je nab\u00edz\u00ed nap\u0159. WordPress a jejich administrace je nesm\u00edrn\u011b jednoduch\u00e1. \u00b7 Dbejte na to, aby se na va\u0161ich str\u00e1nk\u00e1ch v\u017edy vyskytoval tzv. perex. To je \u00favodn\u00ed odstavec se stru\u010dn\u00fdm a v\u00fdsti\u017en\u00fdm popisem va\u0161\u00ed aktivity a pro vyhled\u00e1va\u010de je jedn\u00edm z d\u016fle\u017eit\u00fdch faktor\u016f. \u00b7 Ve sv\u00e9m blogu \u010di prezentaci byste m\u011bli uplatnit RSS feed pro odb\u011br novinek. M\u011bl by b\u00fdt prim\u00e1rn\u011b na str\u00e1nk\u00e1ch, jejich\u017e obsah se \u010dasto m\u011bn\u00ed. \u00b7 D\u016fle\u017eitou sou\u010d\u00e1st\u00ed je cel\u00e1 propracovan\u00e1 strategie vnit\u0159n\u00edch odkaz\u016f, neboli \u201einternal linking\u201c v r\u00e1mci jedn\u00e9 dom\u00e9ny, resp. va\u0161eho webu. Mnoho firem tento proces podce\u0148uje a p\u0159i tvorb\u011b webstr\u00e1nek je t\u0159eba na toto pamatovat a pro ka\u017edou podkategorii si vytvo\u0159it podrobnou anal\u00fdzu. \u00b7 Ne\u017eli subdom\u00e9na je vhodn\u011bj\u0161\u00ed podadres\u00e1\u0159. Nev\u00fdhodou subdom\u00e9n je toti\u017e to, \u017ee nemaj\u00ed potenci\u00e1l sd\u00edlet odkazy z hlavn\u00ed dom\u00e9ny, zat\u00edmco podadres\u00e1\u0159e obecn\u011b ano. \u00b7 Zam\u011b\u0159te se na c\u00edlov\u00e9 skupiny u\u017eivatel\u016f a podle toho tak\u00e9 sv\u016fj web p\u0159izp\u016fsobujte, aby byl pro n\u011b p\u0159ita\u017eliv\u00fd jak vzhledov\u011b, tak i obsahov\u011b.                                                                                                                                                                                                                                                                                                                                                                                                  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