[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hass.cz\/dejte-prostor-reklamnim-mikinam-a-trickum\/#Article","mainEntityOfPage":"https:\/\/www.hass.cz\/dejte-prostor-reklamnim-mikinam-a-trickum\/","headline":"Dejte prostor reklamn\u00edm mikin\u00e1m a tri\u010dk\u016fm","name":"Dejte prostor reklamn\u00edm mikin\u00e1m a tri\u010dk\u016fm","description":"Kdy\u017e v na\u0161\u00ed zemi za\u010d\u00ednaly online obchody s potravinami, kter\u00e9 rozv\u00e1\u017e\u00ed zbo\u017e\u00ed z\u00e1kazn\u00edk\u016fm, poskytovat sv\u00e9 slu\u017eby, m\u011bly k dispozici civiln\u00ed auta sv\u00fdch zam\u011bstnanc\u016f, a ti prov\u00e1d\u011bli pracovn\u00ed \u010dinnost v b\u011b\u017en\u00e9m civiln\u00edm oble\u010den\u00ed. A tak se st\u00e1valo, \u017ee jste si objednali nap\u0159\u00edklad chl\u00e9b, pomeran\u010de, jablka, s\u00fdry a jogurty, kter\u00e9 v\u00e1m v p\u0159edem dohodnut\u00e9m term\u00ednu p\u0159ivezl nap\u0159\u00edklad...","datePublished":"2023-12-29","dateModified":"2024-01-31","author":{"@type":"Person","@id":"https:\/\/www.hass.cz\/author\/#Person","name":"","url":"https:\/\/www.hass.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hass.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hass.cz\/wp-content\/uploads\/girl-1302358_640.jpg","url":"https:\/\/www.hass.cz\/wp-content\/uploads\/girl-1302358_640.jpg","height":0,"width":0},"url":"https:\/\/www.hass.cz\/dejte-prostor-reklamnim-mikinam-a-trickum\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":413,"articleBody":"      Kdy\u017e v na\u0161\u00ed zemi za\u010d\u00ednaly online obchody s potravinami, kter\u00e9 rozv\u00e1\u017e\u00ed zbo\u017e\u00ed z\u00e1kazn\u00edk\u016fm, poskytovat sv\u00e9 slu\u017eby, m\u011bly k dispozici civiln\u00ed auta sv\u00fdch zam\u011bstnanc\u016f, a ti prov\u00e1d\u011bli pracovn\u00ed \u010dinnost v b\u011b\u017en\u00e9m civiln\u00edm oble\u010den\u00ed. A tak se st\u00e1valo, \u017ee jste si objednali nap\u0159\u00edklad chl\u00e9b, pomeran\u010de, jablka, s\u00fdry a jogurty, kter\u00e9 v\u00e1m v p\u0159edem dohodnut\u00e9m term\u00ednu p\u0159ivezl nap\u0159\u00edklad mlad\u00edk ve sv\u00e9m aut\u011b modr\u00e9 barvy, a va\u0161i soused\u00e9 se mohli t\u0159eba domn\u00edvat, \u017ee je to v\u00e1\u0161 zn\u00e1m\u00fd nebo p\u0159\u00edbuzn\u00fd, co k v\u00e1m p\u0159ij\u00ed\u017ed\u00ed na n\u00e1v\u0161t\u011bvu. Nev\u011bnovali tomuto procesu prakticky \u017e\u00e1dnou pozornost, co\u017e ov\u0161em znamenalo, \u017ee se rozvoz zbo\u017e\u00ed z\u00e1kazn\u00edk\u016fm zbyte\u010dn\u011b p\u0159ipravoval o reklamn\u00ed kampa\u0148 p\u0159\u00edmo v ter\u00e9nu.Je toti\u017e zn\u00e1mo, \u017ee nejlep\u0161\u00ed reklama je v\u017edy ta, kter\u00e1 je vy\u017e\u00e1dan\u00e1, tedy nap\u0159\u00edklad pokud k v\u00e1m p\u0159ijede obchodn\u00edk s rozv\u00e1\u017een\u00fdmi potravinami a zaparkuje p\u0159ed va\u0161\u00edm domem automobil s potiskem, a vystoup\u00ed z n\u011bj \u0159idi\u010d, kter\u00fd obl\u00e9k\u00e1 reklamn\u00ed mikinu https:\/\/promotextile.cz\/cs\/6-mikiny s n\u00e1pisem, va\u0161i soused\u00e9 zaznamenaj\u00ed, \u017ee to nen\u00ed \u017e\u00e1dn\u00fd p\u0159\u00edbuzn\u00fd, ale firemn\u00ed rozvoz potravin do dom\u00e1cnost\u00ed.Z potisku snadno vy\u010dtou, o\u010d se jedn\u00e1, pod\u00edvaj\u00ed se na Internet, p\u0159\u00edpadn\u011b si poznamenaj\u00ed e-mail a telefon, a pokud je tato slu\u017eba oslov\u00ed, zbo\u017e\u00ed si objednaj\u00ed, a takto to m\u016f\u017ee pokra\u010dovat v ka\u017ed\u00e9m m\u011bst\u011b a v ka\u017ed\u00e9 obci v rychl\u00e9m sledu a\u017e do n\u011bkolika stovek nebo tis\u00edc objedn\u00e1vek denn\u011b.Reklama formou let\u00e1k\u016f do schr\u00e1nek nen\u00ed tak \u00fa\u010dinn\u00e1, jako potisk na mikin\u011b, tri\u010dku a aut\u011b, kdy\u017e p\u0159\u00edmo k v\u00e1m nebo k soused\u016fm zav\u00edt\u00e1 n\u011bkdo osobn\u011b, a vy jej https:\/\/wave.rozhlas.cz\/progresivni-ambient-house-orb-oslovi-hlavne-verne-fanousky-5215824  m\u00e1te p\u0159\u00edmo p\u0159ed o\u010dima. Tento zp\u016fsob reklamy je tak\u00e9 \u00fa\u010dinn\u011bj\u0161\u00ed, ne\u017e televizn\u00ed spoty, kter\u00e9 jsou pro zadavatele reklamy p\u0159\u00edli\u0161 drah\u00e9, a nav\u00edc jen velmi mal\u00e9 procento div\u00e1k\u016f m\u00e1 z\u00e1jem reklamy v televizi v\u016fbec sledovat. Mnoz\u00ed s p\u0159\u00edchodem reklamy, co nav\u00edc p\u0159eru\u0161uje po\u0159ad v nevhodnou chv\u00edli, rozmrzele odch\u00e1z\u00ed do kuchyn\u011b uva\u0159it k\u00e1vu a d\u00e1t si n\u011bco k dobr\u00e9ho sn\u011bdku.                                                                                                                                                                                                                                                                                                                                                                                                  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